Philip Kotler commented that marketing is an exchange process, satisfying the needs and wants of the customer. Marketing is planning and developing a product which would understand the demands and caters to the need of the consumer. Marketing uses various mediums to generate awareness, the mediums range from print to visual and to audio. With the Internet’s initiation in the lives of commoner, it has become one of the most used global communication medium.
The rapid globalisation and the rapid modes of communication across the world have enabled the World Wide Web to obtain phenomenal success. Harnessing the power, this is the most efficient marketing tool. Marketing involves tapping in of information which would create awareness about the products and services. The Internet marketing enables to exploit in the power of direct communication.
One of the rapidly evolving is the email marketing which spreads general know-how about products and services with the assistance of mails. An email database is created by most organisations which are accessed to advertise and create a repute online presence. With people preferring the online shopping than the conventional ones, email marketing invests in power of the Web to create awareness and generate sales.
Email marketing can be further categorised into three types, which are as follows.
So what are the advantages of email marketing?
With the cut throat competition existing in each and every genre, it is simply not enough to create a conscious idea about the organisations service and products. An aggressive stance with tapping in all the latent mediums available, can one achieve success. The benefits of email marketing are numerous, cited are few important ones.
An email is not limited by any geographical locations and therefore, gives any marketer a global outreach. Emails can reach every nook and corner and can easily spread an extensive knowledge about the company’s products and services.
Mails which are tailor made to directly address the user and make them feel appreciated. The personalised touch draws in the reader’s undivided attention and communicates directly.
Rapid Communication and Traceable Response
The email is extremely fast and therefore an effectual channel for rapid communication. A personalised mail will ensure communications and create a traceable response.
We can simply conclude by saying that the email marketing is one of the cheapest and yet fastest methods of marketing. Website Design Centre taps in the potential of email marketing to connect with an audience in a “soft-sell” method. With stunning HTML mails and detail reports, Website Design Centre is one of the very best online marketing consultants in London.