Return on Investments in Social Media Monitoring

Social Media Monitoring is one of the new concepts that has reached the market and has been giving a lot of benefits to all its users. It is monitoring of all activities happening on social media e.g. tweets, posts etc. around your specified keyword. All these mentions are visible at a single place and you can derive meaningful insights out of them.

Once a user invests to get such services, he expects a return and this return can be in terms of any kind of resources that is helpful for the user. Returns on investment in social media monitoring is thus an important criteria to be taken into care.

When we speak of Social media monitoring some kind of benefits and insights come naturally along with it. This particular concept has a lot of benefits that it can offer but at the same time it requires input of proper keywords in order to get a proper analysis and search. It is important for all businesses to be aware of what their users have to say about them and subsequently what their competitors are up to. If proper insights are achieved, a user gains in a number of ways.

Another important feature of this tool achieved is that it can easily focus on catching any online crisis before it starts and works to destroy the image of a user. This can allow you to save millions of dollars that were spent in building the image which in the absence of monitoring practices would have totally crashed.

Monitoring can allow a user to be aware about the competitor’s activities which enable a user to plan his course of action accordingly and bring about a change in his business strategies as well increase the bar of profit margins to great extent. Once users are aware of what their counterparts are doing it also becomes easy for them to act.

When it comes to new brands the biggest question is to segment and eventually target the correct audience. It is important that the audience, one caters to is actually interested in your product. In such a scenario social media monitoring allows to calculate and analyse the number of followers using a particular platform and so on. This will help product managers to save a lot of resources by wrongly investing on platforms which will not receive enough traffic.

Social media monitoring, though a new concept, can be the future key to every brand’s success on the social media. The returns provided are high and are such that they can generate the interest of users because each and every factor is considered to be a prerequisite in business strategies.

Purchasing Options For Web Hosting Renting Direct

Every website needs to be hosted somewhere and so every business or private individual who is looking to claim one small corner of the world wide web for themselves will have to get to grips with the idea of web hosting and find their way through the many options that will be available to them. The following three part article outlines a few of the paths that prospective web site owners can take to get their site online.

Buying Direct Hosting Service Providers

The first and perhaps most obvious option available to consumers is to pay a hosting provider to host their site for them. As the bare minimum in this type of package the client is paying the service provider for rent of the hardware that they need to display their site to the world. In practice this hardware will consist of space on a physical server and its connectivity to the internet within a data centre environment. It will also therefore be accompanied by the physical infrastructure required to keep the server running smoothly and safely including cooling systems, tight building security and protection from physical damage such as fire.

Most hosting packages where the client is renting server (or disk) space within a data centre will additionally include the setting up and use of the software environments that the site needs to run successfully. The client should be able to choose between packages that offer the right combination of features the hosting environment needs such as Linux vs Windows operating systems, email servers, FTP access, the relevant database support and scripting software compatibility (PHP, Perl, etc).

Many such packages will extend to offering ongoing support which can vary from one provider to the next, and one package to the next, in what it will cover. Levels of support can range from fully managed hosting packages, where they will likely offer a 24/7 support telephone line, full monitoring of uptime/performance and advise on configuration changes etc, to self-managed packages where the client is supplied with a control panel to monitor and configure the hosting platform themselves.

Consumers are able to choose from dedicated hosting packages where a web site is hosted on its own distinct physical server with its own hardware and software resources, such as connectivity and operating systems, in order to benefit from high performance capability and stability. Alternatively there are an array of shared hosting packages on the market which use the same hardware to house more than one site. These packages can include Virtual Private Servers where the hardware (the servers) may be shared but the sites sit within distinct software partitions that allow the service provider and the client to individually configure the software partition. As a general rule of thumb the more dedicated resources that your hosting platform has, whether it be dedicated hardware or dedicated software partitions, the greater the cost of the platform but in exchange the better the performance, security and scalability.

When choosing your hosting package directly from the service provider there is more likelihood of being able to find, possibly in consultation with the provider, the appropriate hosting services for your requirement, particularly if your site requires specific or high performance.

Choosing A Web Hosting Service

Given the sheer number of web hosting providers, making the decision as to which one to go with can become a daunting task. What many people don’t realize is that the wrong choice can introduce a “single point of failure” into your otherwise successful online business. In this articles, I will discuss some of the major factors you should consider before you make that choice.


The most common thing people look for in a hosting provider is the amount of disk storage space and “bandwidth” available to them. While these are certainly important, they should not alone be the deciding factors. Truth is, most providers today allocate more disk space and bandwidth than most people would need. As I explained in an earlier article, 5-10 Gigabytes (or more) of storage is A LOT of storage. Most people will never need this much. If you already have your website designed and ready to go on your own computer, simply right-click the folder and select properties to determine how much space it requires. Even if you use backend databases (e.g., MySQL, MS ACCESS), the vast majority of sites would never come close to requiring 5GB or more. As long as the hosting providers you are considering give you that 5GB or more, you will be fine in all but a few rare cases. If you discover you need more at a later time, make sure your provider gives you an easy upgrade path to a hosting plan with a higher allocation.

The same thing applies to bandwidth. Many, if not most, providers now give bandwidth allocatioins of 200Gb/month or more. That amount would be more than adequate for most small businesses. Let’s look at an example. If each visitor to your site uses, on average, 1MB of bandwidth to surf through your pages, a 200GB/month bandwidth allocation would handle 200,000 visitors/month. Even if each visitor browsed an average of 10MB on your site (which is HIGHLY unlikely), you could still handle 20.000 visitors/month. Of course, if your business really explodes into a huge success, your failsafe fallback position is choosing a hosting provider that allows for a painless upgrade path.


In a shared hosting environment, your site is placed on a server that also provides hosting for a number of other people. You have your own space, your own domain and the rest, but other people are also using the resources of that server for their sites. There is no risk of your pages showing up on the other person’s site, or vice versa. Each site has it’s own unique set of folders, logins, and so forth.

Besides the fact that shared hosting costs considerably less, the important consideration for most people is that the hosting company support staff administers the server. If there is a problem with the server, they have to fix it, not you. When the operating system or other system software needs to be upgraded, they do it. All you worry about is your own site and the pages contained on it.

For a large number of small businesses, shared hosting is more than adequate. In a shared hosting environment, there is no need for you to have technical knowledge of Windows or Unix server administration. That’s not your core business so why would you want to take that on?

In some cases however, there may be specific reasons why someone needs to administer their own server. These usually involve people who have specialized requirements. In that case, a dedicated server would be the option of choice.

In a dedicated server environment, you have full control over everything. You configure the server the way you want it. You install operating system upgrades and patches, and you fix things when they crash. You determine what components run on the server (e.g. ASP .NET 1.1 or .NET 2.0). You determine if the server runs CDONTs or some other mailer program. It’s almost as if the server were in your home or place of business, except that you are administering it remotely.

Again, in the vast majority of cases for a small business, shared hosting would be the preference. In those cases where a dedicated server is required, most hosting companies provide that, along with the headaches.


It is amazing to me what some hosting providers charge for their services. It is even more amazing that so many people pay these prices. Let’s consider a few of the “low end” hosting plans offered by some of the “big boys” in the web hosting sector.

One of them charges $9.95/mo for their basic service. They also require a $25 setup fee. For that, you get 2GB of storage space and 20GB of bandwidth. Another charges $14.95/month. With that, you get 500MB (MB, not GB) of storage, and 30GB of bandwidth. Are you kididng me- There are thousands of hosting providers that will give you 10 times these amounts for $5/month or less. And if you compare other features, you will find that in most cases, these other providers also give you more in terms of email accounts and other “freebies”. It pays to compare. For those who want to spend double, or even triple, for domains and web hosting, go right ahead. It is your money after all.

Of course, you can always go with a ?free? hosting account. You can’t beat the price. But that doesn’t normally allow you to use your own domain. You just become an extension of someone else’s? (e.g., ). That doesn’t do much for your branding. With free sites, you can also expect a boatload of ads that the hosting company puts there. I doubt that is really the image you want to portray to your customers.


Many people overlook this consideration, but doing so can be a critical mistake. The last thing you need is to get a great site online, start receiving a ton of visitors and sales, and then have your hosting company go belly-up on you. It’s happened all too often.

It is to your benefit to make sure that whoever you host with will be there tomorrow, next month, next year and five years from now. You would be surprised how many hosting companies are run by a single person out of the basement of their home, or how many of them are operating on a shoestring.

Don’t be afraid to ask a potential hosting company where their servers are located, or how many people are on their staff. I have stated in other articles that it is vitally important for all businesses to have a Business Continuity Plan. Ask your potential hosting company if they have one. Ask them what happens to YOU if there is a fire in their server complex. And don’t be afraid to ask them what happens to the company if the owner gets hit by a beer truck on the way to work. It happens.


Depending on the needs for your online business, there are several other factors to consider when choosing your hosting provider:

– how many email accounts do they provide?

– do they provide “Blog” software or do you need a 3rd-party plugin

– do they provide “Discussion Forum” software, or do you need a 3rd-party plugin?

– do they provide a “shopping cart”?

– do they provide “merchant accounts” if you don’t already have one?

– do they provide “SSL” certificates for secure transactions?

– what is the upgrade path for adding features at a later date?

– do they provide robust traffic statistics?

You may not need all these features, but if you do, it’s easier to go with those that are integrated into your hosting plan. Determine what YOUR needs are, then select the hosting provider that gives you the best combination of price and features.

Learning From Mistakes of Others in Your Web Development UK

It’s always been an accepted truism that in order to be successful, you have to find models of success that you can emulate using your own experience, resources and even your limitations. But there’s also another way to make sure your web development UK campaign can flourish: study why some websites failed, then you do the opposite.

Google it

Just Google “worst websites of …” You can choose whatever year you deemed fit but you will find hundreds of templates as examples of what not to do. The templates also come with a short or lengthy explanation. Of course, this doesn’t mean you should do so at the exclusion of the successful models but it has been the experience of developers that it’s easier to learn from your past mistakes than try to follow an established business model.

In the same token, you can best served to learn the mistakes of others in your Web Development UK. And this is beneficial for two things: first, you get to save a lot of cost out of the mistakes of others by not having your developers spend weeks on a design element that others have already proven to be off the mark. Second, it’s easier to make a decision when the number of bends and crossroads in one’s paths are already crossed out by trial and error.

What’s the most common mistake?

In several polls, consumers have already weighed in their opinions on what they don’t like in a website. According to the results, the pet peeves of the consumers is when the navigational route is very confusing that they end up spending more minutes trying to figure out how to move from page to page, rather than studying the products for sale.

Another element of a Website development UK that irks customers is when they are prompted to register when they just want to look around first. The feeling is not unlike the overeager, love-struck man proposing marriage on the very first date.

Cartoon Network

There’s also a splash of colours which can even hurt the eyes of colour-blind individuals. Developers should really learn about their colour wheels and try to discover which of the colour schemes clash with each other and which complement each other. The colour overuse is part of the clutter that you should avoid in your Web Development Company in UK. Nobody likes a litterbug either in real life and the virtual sphere.

The Power Of Passion Is A Bloggers Best Friend

As most any owner of a successful blog will tell you the power of passion makes every aspect of blogging more enjoyable. Although new business blogs seem to be constantly popping up all over the internet many do not survive because they lack the key ingredient of passion. Maintaining a blogging business is not complicated however if your ‘heart’ is not in your work if will be very difficult to succeed. For this reason and a couple others passion plays a very important role in the degree of success you will experience.

Here are 3 key attributes, which are heavily influence by passion that every blogger MUST have in order to run a successful blog.


Motivation is something you can never have too much of and most especially when you are involved in the blogging business. Working online as a blogger entails long hours of research, development and composing blog posts. In addition time should be spent on interacting with visitors who leave comments or other various tasks involved in maintaining the site. Most if not all these tasks are often done in isolation leaving you with nothing other than your own thoughts. If you are not motivated forget it!

Possessing a genuine passion for what you do makes it easy to continue forward with or without the encouragement of others.


Business blogs require more patience to develop than any other blogs since you are asking readers for not only their loyalty but also their money. This type of loyalty quite understandably will take more time to develop. Like in most any endeavor you may undertake that is worthwhile results you expect are not always the results you receive.

Having the conviction or passion for what you do makes it so much easier to ignore or work through frustrations or disappointments. By doing so you are better able to keep your focus and enthusiasm as you continue moving forward closer to your goals.


Any successful blog is measured ultimately be the quality of the content it contains. The only way to maintain good quality content is by continuing to educate yourself on the topic you blog about. Here again if you are truly passionate about your subject you will likely also possess an infinite curiosity about the material. This curiosity will continue to push you to seek new and additional information that you can share with others.

As you can see the power of passion plays a key fundamental role in the degree of success you will experience in the blogging business. Since business blogs count on their subscribers’ to make purchases their loyalty takes longer to develop. The 3 attributes we discussed here today therefore are needed in abundance in order to develop a successful blogging business. Hopefully through the discussion here today you have a better appreciation for the significant role passion plays in developing and maintaining these attributes.

Top 10 Web Hosting Review Sites

The world of website hosting and everything in cyberspace is so dynamic that it’s difficult to catch hold of a website and pin it down to a rating. Still, the top 10 web hosting sites have been listed, based on certain basic parameters which we have divided into basic features and extra features. Here they are:

1. : One of the top webhosting companies worldwide, this site supports several platforms such as Dreamweaver, Expressions and FrontPage. It offers the best security system using SiteLock technology. Its basic features include unlimited disk space, bandwidth domains and MySQL Databases. Its extra features include online support system, anytime money-back guarantee, chat, e-mail and phone support and a monthly charge of $3.50.2. : This site is best in providing customer service, uptime and reliability. Its basic features include providing unlimited disk space, bandwidth, number of domains and subdomains and FTP accounts, and free instant activation and free lifelong domain name. Its other features are 24×7 support, anytime money-back guarantee, guaranteed uptime of 99.9%, free search engine and social network ad credits3. WebHosting :This site serves individuals, corporates and NGOs. Its basic features are unlimited disk space, bandwidth, MySQL databases, subdomains and parked domains and its extra features include 24/7 customer service and support, 90-day money-back guarantee, free domain registration/transfer, CGI support, free blogging software and website builder.

All for $3.95 a month.4. : This site is best known for its tie-ups with big names. Its basic features are 10 GB of disk space, Unlimited bandwidth, 100 email accounts, 10 MySQL databases, Linux and Windows hosting, 24/7 FTP access, while its extra features include 24/7 customer support, Website statistics, free search engine ad credits, free setup and over 50 applications. All for $4.24 per month.5. : From this site, you can get discounts and savings with exceptional quality to attract new customers. Its basic features are unlimited disk space, Unlimited bandwidth, Unlimited POP mailboxes and free domain name and it also offers 30-day money-back guarantee, 24/7 customer support and is ranked the No. 1 small business webhost.6. : At $4.17 per month, you get a 90-day money back guarantee on this site’s features that include unlimited space and traffic, free domain and available upgrade.7. : It provides reseller, shared and dedicated web hosting solutions. It also has a 45-day money back guarantee, among other features for a monthly fee of $3.96.8. : For $4.95 per month, this site gives you free advertising credits, unlimited space and traffic, free domain name and efficient customer service and backup.9. Eleven2: Here, you get 10 GB space and 50 GB traffic and domain name with a 60-day money back guarantee for $3.71.10. HostHero:At this site, you stand to get a 30-day money back guarantee on unlimited space and traffic for which you pay a monthly fee of $3.95.

Know The Web Development Services You May Need

World Wide Web is the main connecting link between the websites around the world. There are millions of websites running for different companies and sites. The web development services are in much demand these days as all the companies today grow on the basis of website performance. There are different types of works done to develop a website. These are done by the expert website developer.

Web development has today become an essential thing for the growth in business. This has become the fastest mean of communication in the world. The cutting edge technology has resulted into the development of the websites. As the internet is a vital medium for communication, so it is easy to communicate through it. It has also become a good medium of promotion for the sites and its products. Different types of products are available in the site. The websites provide information on these products. All the products are described through these websites and are well promoted. The different types of web development services that are provided are:

1) PHP web development:

This well known programming language is used while developing websites. It is useful for scripting language.

2) Affordable web designing:In establishing an online business, it is important to develop the websites. The website designing is done within the affordable range by the good website development companies.

3) E-Commerce website development:The E-Commerce websites are the most developed websites. The websites designed for sale and purchase of the products are these days in high demand.

4) Open source web design:In this the websites are designed as community collaboration and can be used by any of the users. Today many use this as this is user friendly and cost effective.

5) Social networking solutions:Be it the young generation or the old generation, everybody today is familiar with the term social networking. There has been a huge growth of the businesses with the development of the social networking sites.

6) Support and Maintenance:This is an important part of designing of different sites. After the sites are designed, they will have to be maintained by the experts of the web service providers. This makes the clients’ base strong.

7) MLM software development:The Multi Level Marketing is another form of network marketing. For good run of the business, the multi level marketing is an important factor. These are some different types of web development services provided by the web designing company. Today human lives have become better with the website development. People can easily search different things they need and can know about the availability of the products on the sites. The lives of the people have become convenient and have become easy for all time. The services like booking of the air tickets or movie tickets, shopping, entertainment, banking, gambling etc can be done by web application or through the websites.

If you are looking for a good website designing company India, then you can know about several companies through internet. It is not that you need all the web development services provided by the company, but can know about the one that you may need for your business.

How Cool Bloggers Personalize Their Blog?

The new trend of online entertainment in 2006, I can say it is Weblog. So sorry that I have not found the statistic to backup my conclusion but what are happening around me these days can prove the truth. One of my friends spend at least 15 minutes per day to find beautiful and impressive pictures and themes to decorate her personal blog and another feels totally disappointed when his new entry has no comment and even worse no visitor . You may say those are some of my friends only and it is just a particular phenomenon. That’s fine! But please visit some sites such as Myspace, Yahoo360o, Blogspot, etc. and compare the number of members today with that last week or even yesterday, you can see the difference. Prove it yourself!

Oops, maybe there are some people who feel this is a quite new so I will talk a little bit about the definition, alright? Weblog, or usually shortened to blog, is considered as a place providing commentary or news on a particular subject, such as entertainment, politics, local news and some function as more personal online diary. Let put it in a simple way, just imagine we have a notebook used as a diary and each page of the book is for each person and remember we now have an online book so the number of pages is unlimited. Some famous brand names of Weblog can be listed are: Livejournal, Blogspot, Yahoo 360o, MySpace, Mindsay, etc. A typical blog usually combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual but with high creativeness, many web bloggers can make their blogs much impressive with photograph (photoblog), video (vlog) and audio (podcasting).

What are the advantages of a blog if we do not want to say it is a waste of time and even money (for Internet and electricity)? Hmm, please careful! Here is what a blogger said: ?A certificate which says you are a citizen of the 21st century?. You may say it is an exaggeration but it is now a trend, you can tell! If we have more patience, let’s have a deeper look to see more from blogs and bloggers.

Make A Distinguished Blog, Just For Fun, And More

Generally, a blog is an e-diary. Why don’t people just buy a notebook and a pen and why do they publicize their personal life and open for even strangers? I can say that is the need of a friend network, free conversation and somehow a way to show ?Me, myself and I?. Look at my friends, she has been trying to make her blog look beautiful and he has been putting effort into his writings, all for getting as many visitors as possible.

I can see the personal blogs with detailed profile, creative decoration, daily update and specific subjects such as music, movie, poem, etc. have more views. Text cannot be replaced in personal blog but now people, especially teenagers, have more ways to make their blogs more attractive. Podcasting video clips/audio clips is an example. Many young people can share music and short movie by this way. Some record their own real life with a camera and then show up. Another way is posting voice instead of typing. With a voice recorder, one person can speak to a microphone, upload audio file and then link to his/her personal blog. With the creativeness and the need to be not monotonous everyday, a very impressive blogger uploads his audio-stories with different voices to describe his different mood and emotion. Getting to know him through his personal blog with loads of audio files, I found that he has been using a Voice Changer Software which changes his real voice to many different voices and sounds (male, female and even animals). The software also changes the singer’s voice in some music files he uploaded. Sound so interesting!

Monetize A Personal Blog

I had a very interesting talk with Helen Le, Sales and Marketing manager of a software company named last week. She shared that an incredible huge number of downloads of a funny sound available on her website just happened in one day and came from a personal blog on Myspace (she added this had never happened before and even the number of download from Google could not compare). My curiosity pushed me to view that blog and a lot of new interesting things popped up in my mind. More than 1 million of visitors are in her site is a wonderful number. Should people monetize their blog?

Maybe you criticize how people can always place commerce everywhere, even in a personal room. But that is a matter of life! With the above case, if can utilize that personal blog to build traffic and get more downloads to its site, it is a simple and not costly way.

I want to end up my writing here with an interesting idea about making money with personal blog from Steve Pavlina: ?If you do decide to generate income from your blog, then don’t be shy about it. If you’re going to put up ads, then really put up ads. Don’t just stick a puny little ad square in a remote corner somewhere. If you’re going to request donations, then really request donations. Don’t put up a barely visible ?Donate? link and pray for the best. If you’re going to sell products, then really sell them. Create or acquire the best quality products you can, and give your visitors compelling reasons to buy. If you’re going to do this, then fully commit to it. Don’t take a half-assed approach. Either be full-assed or no-assed.?


Chris Martin ? Copy Writer


Blogging For Business ? Some Helpful Tips To Get You Started Profiting Today

A lot of businesses are now conducted online. With an internet business, your service or products can reach different parts of the world especially if your website can attract much traffic. In order to establish one of the best online businesses, the usage of blogging for business is of utmost importance.

You can make use of blogs in order to promote your business today and in the years to come. This is not an easy task and so you will need all the help and some tips to keep you on the right track.

Here are some useful tips that you can incorporate in your internet business:

? Back links are valuable ? to promote your business through the use of blogs, you have to give importance to back links. The blog post contents should be able to incorporate appropriate back links. By doing so, you can attract much traffic to your website in a more effective manner.

? You must learn to use the right keywords ? all the contents of your blogs should have the right or appropriate keywords. Effective blogging can also place your internet business among the top searches in the results of search engines.

? If you plan to use blogs for your internet business, you must be able to make posts regularly. If you forget to make posts, your blogs will not be very effective for your internet business. Sporadic bloggers have no place on the net and so if you want your efforts to be rewarded, make sure that you post blogs frequently.

? Your blogging efforts will be rewarded if you post frequently and if the contents are interesting. Through effective blogging, you can establish the reputation of your online business and not only that, you can shout to the world your business expertise. If you want to gain a positive reputation, make sure that you post interesting blogs that are related to your business.

Those are some simple tips that you can use for blogging. Indeed, blogging can be very useful for online business but only if you can post effective blogs.

At present, many owners of online businesses are now making use of blogs to promote their products and services. If you want to become a blogger and at the same time a successful owner of a business, try to learn how to make effective blogs.

Some say that blogs are not that hard to compose. To some individuals, it may be their way to share their personal experiences and everyday life. But according to some expert bloggers, you also need to consider the interests of the readers and online researchers. Remember that once you start posting blogs in your business’ website, you have to post frequently (at least once or twice a week) so that your customers and readers will not forget you or your business.

So what are you waiting for? Learn to make blogs now and become an effective blogger. Your business will surely benefit from the blogs that you post. If you want to learn more about effective blogging for business, you can easily conduct researches online because you can find a wealth of information there.

Blogging for business is one of the most effective means of making your business a success. Start making blogs now and you can earn more profits in the future.

If you want to read reviews about current blogging programmes, blog training courses, and automatic blog content services, then see my site details below.

Top 10 Search Engine Marketing Myths Busted

Search engine marketing is a broad concept that deals with marketing your website and business on search engines through paid and organic results. It comprises of search engine optimisation and pay per click advertising techniques that are aimed to help your website reach the targeted audience.

There are numerous benefits of search engine marketing for your online business. Yet many businesses fail to realise these benefits due to some misconceptions. Let us discus these myths so that your business doesn’t suffer at any cost.

Myth 1: Search engine optimisation and website optimisation are one and the same thing- Search engine optimisation is an integral part of search engine marketing. It is a process which focuses on enhancing the visibility of the website on the search engines. Many people believe that website optimisation and search engine optimisation are same concepts, however this is far from truth. Website optimisation is a part of SEO that deals with optimising the web pages of the site in order to enhance the user experience.

Myth 2: Results are guaranteed- No form of search engine marketing offer guaranteed results. While reputed SEO companies do have higher chances of delivering positive results for your website, 100% positive results are not possible. It requires intensive SEO and PPC efforts to achieve positive results. Moreover, even if your website gets a top rank on the SERPs through SEO or PPC, there is no guarantee that it will remain in that position forever.

Myth 3: Search engine marketing can be done in-house- While the process of SEM is simple in itself, its implementation is much difficult. The level of difficulty in this process makes it impossible to do it in house. You ought to take professional help from a reputed search engine marketing company that would give special focus on your project. Moreover, the consumption of time and money in in-house SEM can be way too higher than search engine marketing.

Myth 4: Off-the-shelf software can do it all- Relying completely on such a software is a big mistake because SEM requires a lot of manual work such as identifying the right set of keywords, optimising the content for these keywords, submitting the pages, analysing the ranking and updating the strategies. One cannot deny the fact that software can certainly help in automating the process and can be used for back end analysis. But the core work has to be done manually and by devoting a lot of time and continuous efforts.

Myth 5: Only focus in search engine marketing is to obtain higher page ranking-Top page ranking ensures higher visibility on the Web, yet that is not the only objective in search engine marketing. The primary focus should be to attract the targeted audience and enhance user experience so that you get more repeated visits on your site.

Myth 6: Keyword repetition can reap great benefits- This is one of the most common black-hat technique used in search engine optimisation and PPC. Stuffing the web pages with all the targeted keywords might bring you top ranking and might attract visitors initially, but if the website does not match up to the expectations of the users and has poor content quality, the bounce rate is sure to rise up. Using the keywords for more than what is necessary can only provide you superficial results.

Myth 7: In PPC, being in top position will be profitable- Unlike search engine optimisation, having top position in PPC can prove to be a rather costly idea. The number one rank in PPC means that you have to bid higher for the keywords. Myth 8: Set it and forget it- SEM is not a one-time process that you do once and then forget. The search marketers need to continuously work on optimising the website on the search engines to get long-term benefits.

Myth 9: All search engine marketing services are alike- The strategies required in website optimisation is different from the strategies used in pay per click advertising. Therefore, adopting a single strategy for the complete search engine marketing process is not the wise thing to do.

Myth 10: Investing on Yahoo/Bing search engine marketing isn’t necessary- There is no doubt that Google is the most widely used search engine across the world. Yet countries like Australia have a large number of web users who use Yahoo/Bing search engines more than Google. Thus, it is important to invest in search engine marketing services that cover all the major search engines.