Email marketinghas proved to be an efficient business tool that can help companies to get to the top on the competitive online market. A lot of successful businessmen use email subscriptions as a direct link to their customers to inform them about new products and services, sales and special offers. If you are about to try out the benefits of quality email campaigns you should know that there are different types of good value email templates. The most common classification is based on the level of customisation which means how much templates reflect the company philosophy and differ from email to email. Every type has its own advantages and peculiarities.

Standard templates

On the Internet there is a wide selection of standardemail templateswhich are ideal for those who go for easy solutions. Sometimes they even allow for minimum customisation like putting in your company’s name and contact details. You should keep in mind that those produced by professionals would considerably differ from amateur ones, so even if you’re looking for standard templates you’d better apply to a reputable web marketing agency. Some experts may offer trial periods during which you can use the product for free and watch customers’ reaction to your email campaign. This variant can suit those who have never tried email marketing before and want to find out how their business can benefit from it.

Custom templates

The next level of high-performing email campaigns requirescustomised templatesthat reflect your company’s style. Such emails can also look more personalised for your subscribers and in the long run it can help you to win their loyalty. However, customisation doesn’t mean that web designers build email templates from scratch. They rather use already existing designs but change them beyond recognition to suit your business needs. Customised templates usually feature your company’s logo, name, registered company address and registration number and sometimes corporate branding colour that clients strongly associate with your brand. This can be a cost-effective email marketing solution if you want to launch a long-term campaign.

Bespoke templates

If your company wants to make a statement and prove its high reputation with the help of a head-turning email campaign maybe you should consider ordering high quality bespoke email templates. Professional-looking and unique designs can help you to make the most out ofemail marketingand boost your campaign ROI. Your corporate designers can come up with variants of templates and then all you need to do is to let professionals build up subscription lists and send out your messages. Or you may have maximum impact email templates made by a reliable email marketing agency. Depending on your budget they can be re-usable or you can indulge your subscribers in one-off campaign templates on special occasions. An important note: if your company makes designs on its own, you’d better have them tested for compatibility with major email clients like Yahoo, Windows Live and Outlook 2007.

It’s clear that a quality marketing campaign shouldn’t be limited to good-lookingemail templates. Informative and entertaining content in every newsletter, eye-catching pictures and headlines, special offers and season’s greetings are those components that can help you to attract regular readers and turn them into customers. But outstanding email templates are the cornerstone of your success in email marketing and it’s up to you to decide how far you will go in customising them.

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