You may have heard a lot of buzz about social media marketing lately, but do you know what it is? Many companies are now using it to promote their products and services, and therefore are building a stronger and larger business. With the popularity of any social media site today, by not using this type of marketing you are making your company look behind and un-knowledgeable.

What Exactly is Social Media Marketing?

This type of marketing uses the various social networks such as Facebook, Twitter, MySpace and Digg to promote companies and their products or services. These sites can be used to keep your company up-to-date on what everyone is interested in and what is trending. This is a great way to find more potential customers and to keep in contact with them. The better you know what they are looking for and the more you keep in contact, the larger your following of people who trust you and your company. This therefore creates more customers, and ones who will most likely give you repeat service.

Blogs can also be used to give information that potential customers are looking for, whether they be small tutorials or information on how to find something. If you keep your viewers’ interest and give them something for free, like useful information, they will be more likely to buy your products or services.

Some Benefits of Social Media Marketing

Besides establishing a trusting relationship with your customers and potential customers, there are a host of other benefits to this type of marketing. One of the biggest benefits is establishing awareness for your brand. Since so many people frequent these social media sites, you will be able to spread your company’s name and brand around to a lot of people all at once. Keep it interesting and lighthearted to help attract more people. Make sure you are keeping your information up-to-date and keeping in contact with your viewers to keep your reputation high.

Using social media also allows you to check out your competition and see what they are doing to attract new customers. You can see what kind of deals they are offering, and therefore offer your customers something better.

Since you can keep in touch with your audience on a regular basis through these sites, it is the perfect opportunity to be pitching your products or services in a more down to earth way. Involve people by asking them questions about what they would like to see you carry or for improvements, but remember that you should be ready for any constructive criticism, and never start an argument with a customer, whether you agree with their comments or not.

Stay Involved

By combining all the aspects of the different social sites, you can stay very involved in every area of your business. Blogging about things that you are knowledgeable in will let people know that you are a go-to for that particular area and you can also connect with other professionals through the various networks, even across the globe. Plus, you can re-connect with old college friends and family members who are out-of-town and build your contacts even more this way. There is no other source like the social media sites where you can easily do this in business.

With these social media sites, you can even find jobs or post your resume if this is what you choose. There are always new jobs being posted on sites such as LinkedIn and Twitter with the information you need to apply.

There are really no good reasons in today’s business world why you shouldn’t use the benefits of social media marketing. You have so much to gain and would be losing out on a lot of opportunities to grow your business if you don’t start taking advantage of them.

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